Resume

Marketing / Public Relations / Graphic Design  |  Email: jhcoburn (at) gmail (dot) com

Education

  • Philadelphia University  |  Bachelor of Science in Graphic Design Communications
  • Iona College  |  Master of Arts in Public Relations

Skills

  • Marketing: Digital Advertising, Sales Support, Email Marketing, Infusionsoft (Keap)
  • Public Relations: Media Relations, Brand Development, Start-Ups & Experts, Social Media, Cision
  • Design: Print & Digital, Web Development, Marketing, Presentations, Branding
  • Proficiencies: InDesign, Illustrator, Photoshop, Word, PowerPoint, Excel, WordPress

Experience

  • LebaTex, Inc. | Nanuet, NY | June 2017 – Present | Director of Marketing/Sales Support
    • Develop and manage all aspects of marketing for LebaTex, Inc. – including strategies for general promotions and new product introductions; as well as content creation and implementation for emails, social media, tradeshows, and internal marketing.
    • Developed and manage LebaTex’s marketing and sales support through the use of Infusionsoft (Keap) – built and maintain all automated and one-off campaigns; organized and oversee management of the entire client database of nearly 10,000 contacts.
    • Manage all PR for LebaTex, Inc. and provide PR consultation for the Stacy Garcia, Inc. brand. This includes promotion strategies, press list maintenance, and press outreach, as well as execution for features in trade publications.
    • Perform miscellaneous sales and customer service support – including answering customer phone calls, answering sales rep questions, providing one-off tools for sales reps, and offering product information or suggestions to prospective clients.
  • Beyond PR Group | New York, NY | May 2014 – June 2017 | Publicist/Graphic Designer
    • Event organization and execution, including the successful execution of a show at NYFW, celebrity book launch party, press events, meet & greets, and book tours.
    • Managed website and social media content for Beyond PR Group and clients, which have resulted in increased engagement with target media and consumers.
    • Developed press materials for clients (press releases, fact sheets, media kits infographics, media reels, etc.) that have influenced local and national media placements for broadcast, print and online stories.
    • Provided broadcast, print and online media outreach for clients that have resulted in local and national press – including Associated Press, Newsweek, Forbes, Inc., Politico, TODAY, HLN, New York Post, The New York Post, PBS (New York), WPIX (New York), New York Family, NBC (Chicago), WGN (Chicago), among others.
    • Point of contact for partners to organize publicity campaigns and media outreach among multiple team members.
  • A-Game Sports | New Rochelle, NY | May 2014 – Present | Designer/PR & Marketing Manager
    • Produced print and digital marketing materials for consumer and B2B sales, including online ads, Facebook ads, banners, sales kits, fliers, e-blasts, signage, etc.
    • Content creation for social media, the company website, and external online channels (microsites, advertisements, etc.)
    • Designed, developed and maintain the A-Game Sports website.
    • Created and manage the A-Game Sports Facebook page, which has increased to over 1,100 followers in the local target market in two years.
  • Freelance | Designer
    • Produce media kits for brands and experts to showcase experience and capabilities, which have resulted in media placements, speaking opportunities and brand partnerships.
    • Redesign and develop websites for brands and experts.
    • Design presentations to be utilized in business pitches, meetings, conferences and reports.
    • Provided photo editing services for companies and photographers.
  • Susan Grant Lewin Associates | New York, NY | August 2013 – December 2013 | PR Intern
    • Assisted in writing pitch letters and press releases.
    • Edited press releases and pitch letters for layout and imagery.
    • Designed invitations, emails and materials for outreach and events.
    • Managed company press list.
    • Provided office management assistance.
  • Scotsman Media Group | Syracuse, NY | May 2011 – July 2013 | Graphic Artist
    • Designed print and digital advertisements for publications and websites.
    • Created marketing materials for the company, including signage, advertisements, and vehicle graphics.
    • Designed cover pages for print publication special issues.
    • Optimized photos and graphics for print publication.
    • Developed layouts and designs for commercial print clients, including brochures, inserts, magazines, and mailers.
  • Syracuse Metropolitan Transportation Council | Syracuse, NY
    May 2009 – August 2010 | Seasonal Intern

    • Photographed site work for reference database.
    • Assisted in the execution of a transportation conference attended by departments and councils from all of New York state.
    • Created diagrams for signal optimization, traffic management and accident management.
    • Designed print materials for public and interdepartmental communications.
    • Developed the logo for the Traffic Safety Committee.
    • Provided photo editing and rendering services.

Activities

  • Corporate Member: NEWH, 2017 – Present
  • Corporate Member: IIDA, 2018 – Present
  • Member: PRSA, New York Chapter, 2015 – 2016
  • Member: AIGA, Philadelphia University Chapter, 2009 – 2010
  • Member: Sigma Nu Fraternity, Mu Pi Chapter
    • Recorder, 2008 – 2010
    • President, 2010 – 2011