LebaTex, Inc. | Nanuet, NY | June 2017 – Present | Director of Marketing/Sales Support
Developed and implemented marketing and sales support email campaigns through Infusionsoft for collection launches, trade shows, lead generation, customer nurturing, and sales opportunities.
Developed designs and copy for marketing and sales materials used in advertising, social media, branded materials, and sales team support tools.
Developed and implemented a comprehensive sales opportunity process to support independent sales representatives.
Increased social media followers across all platforms for LebaTex by 8% in one year.
Beyond PR Group | New York, NY | May 2014 – June 2017 | Publicist/Graphic Designer
Event organization and execution, including the successful execution of a show at NYFW, celebrity book launch party, press events, meet & greets, and book tours.
Manage website and social media content for Beyond PR Group and clients, which have resulted in increased engagement with target media and consumers.
Develop press materials for clients (press releases, fact sheets, media kits infographics, media reels, etc.) that have influenced local and national media placements for broadcast, print and online stories.
Provide broadcast, print and online media outreach for clients that have resulted in local and national press – including Associated Press, Newsweek, Forbes, Inc., Politico, TODAY, HLN, New York Post, The New York Post, PBS (New York), WPIX (New York), New York Family, NBC (Chicago), WGN (Chicago), among others.
Point of contact for partners to organize publicity campaigns and media outreach among multiple team members.
A-Game Sports | New Rochelle, NY | May 2014 – Present | Designer/PR & Marketing Manager
Produce print and digital marketing materials for consumer and B2B sales, including online ads, Facebook ads, banners, sales kits, fliers, e-blasts, signage, etc.
Content creation for social media, the company website, and external online channels (microsites, advertisements, etc.)
Designed, developed and maintain the A-Game Sports website.
Created and manage the A-Game Sports Facebook page, which has increased to over 1,100 followers in the local target market in two years.
Freelance | Designer
Produce media kits for brands and experts to showcase experience and capabilities, which have resulted in media placements, speaking opportunities and brand partnerships.
Redesign and develop websites for brands and experts.
Design presentations to be utilized in business pitches, meetings, conferences and reports.
Provided photo editing services for companies and photographers.
Susan Grant Lewin Associates | New York, NY | August 2013 – December 2013 | PR Intern
Assisted in writing pitch letters and press releases.
Edited press releases and pitch letters for layout and imagery.
Designed invitations, emails and materials for outreach and events.
Managed company press list.
Provided office management assistance.
Scotsman Media Group | Syracuse, NY | May 2011 – July 2013 | Graphic Artist
Designed print and digital advertisements for publications and websites.
Created marketing materials for the company, including signage, advertisements, and vehicle graphics.
Designed cover pages for print publication special issues.
Optimized photos and graphics for print publication.
Developed layouts and designs for commercial print clients, including brochures, inserts, magazines, and mailers.
Syracuse Metropolitan Transportation Council | Syracuse, NY May 2009 – August 2010 | Seasonal Intern
Photographed site work for reference database.
Assisted in the execution of a transportation conference attended by departments and councils from all of New York state.
Created diagrams for signal optimization, traffic management and accident management.
Designed print materials for public and interdepartmental communications.
Developed the logo for the Traffic Safety Committee.
Provided photo editing and rendering services.
Member: IIDA, 2018-2019
Member: PRSA, New York Chapter, 2015 – 2016
Member: AIGA, Philadelphia University Chapter, 2009 – 2010