Eat Right Campaign Poster

The Eat Right Poster was created as part of the Eat Right campaign student competition by the American Dietetic Association. The task was to design a poster based on nutritional information. This poster depicts the perceived difficulties of choosing a diet and staying on that diet.

To portray the struggle that people feel, I used a maze within a pear as imagery. A pear is associated with healthy eating and a maze is consistent with a hard task to complete. A straight line through the maze from start to finish indicates that the task is in fact not that difficult.

The picture of the poster in the bus shelter is a photoshopped image to show the poster in-situation.